NHK実践ビジネス英語 9月29日放送分





9月29日放送分

picking up steam
pick up steam

accelerate
in other words
we also have the opposite expression
run out of steam
which is to lose momentum energy
you might hear something like
housing boom ran out of steam after 3 years
and you can also use this about physical energy
im a morning person so i tend to run our of steam
around 10pm or so

scrap marginal products
margin marginal

he uses marginal to mean
not important not key
it can also mean
minimal
e.g. you might say
her negotiating skills are marginal at best



squeeze
one common idiom that uses this
is
put the squeeze on
which is often used to mean
cut into someones revenue
e.g.
big box retailers have put the squeeze on mom-and-pop stores
mom-and-pop store
or
soaring fuel prices have put the squeeze on airline companies


put the squeeze on
exploit
milk


reap positive benefits
reap can mean to
cut grain and such for harvest
but he of course using here for
a metaphorical sense
to gain something as a result
of your own or someone elses actions
you could say something like
the company has reaped enormous rewards
from its focus on R&D
e.g.

downturn
and this is exactly what it sounds like
a turn downward
the decline in something
most often economic or business activity
hes using it
to refer to the recession
a period of overall economic malaise
but it can also be applied to specific areas and figures
i saw an article the other day
that said
the sales of new u.s. homes slipped to 2.1 percent
after a steep downturn in activity in the northeast

temporal
temporally
passing

we also say
put someone through the mill
e.g.
this training program puts new employees through the mill
but they come out with excellent sales and presentation skills
you can say


he also used the term
proverbial
and in this case
it means referring to a commonly used
expression or idiom
you might say
that was the proverbial last straw
he decided to quit
or
shes hit the proverbial glass ceiling


thats the last straw
thats the last straw
hit the glass ceiling
smash a glass ceiling
reach a glass ceiling


and of course it can refer to somethin in a proverb
like
last month we talked about
an apple a day keeps the dr away
you could say
i tried to eat a lot of veggies
you know
get the proverbial apple a day


in the wake of

this expression uses the image of a ship passing
leaving waves behind itself
and it means
following something
as a result of something

it usually means following or as a result of
some negative events
or at the very least
an event that stirs up a situation
that makes waves
you might also say
the companys shares plunged
in the wake of its ceos arrest
on suspicion of
insider trading

on suspicion of insider trading
on suspicion of



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